Soon after realizing the financial leverage of my undergraduate degree in Philosophy, I turned to advertising.
Since then I have spent my time dreaming up and inspiring teams to create compelling ideas that drive great campaigns, justify outrageous stunts, initiate social experiments, deliver relevant social content and create breakthrough digital experiences. In pursuing my anti-taupe agenda I use whatever is at hand: digital, analog, experiential, hi-tech or low tech.
The resulting success stories span many brands in many categories and have appeared in places like: ADCC, Applied Arts, the Crystals, the Extras, London International Awards, Lürzer's Archive, Marketing Awards, Marketing Magazine's Media Innovation Awards, New York Festivals, the Summit Awards, Ads of the World, Best Ads on TV, and Creativity - Online.
But after 20 years as a creative thinker, I still don't understand most of Schopenhauer.